# Tweets From Paweł Huryn  ## Metadata - Author: [[@PawelHuryn on Twitter]] - Full Title: Tweets From Paweł Huryn - Category: #tweets - URL: https://twitter.com/PawelHuryn ## Highlights - Can you imagine how many problems would disappear if people used the Iterative, not Incremental, approach? https://t.co/duC0q0v0ff  ([View Tweet](https://twitter.com/PawelHuryn/status/1631983215672999936)) - The North Star Metric is an extremely simple, powerful concept. But it's largely misunderstood. In this tweet, I explain: 1. What is a North Star Metric? 2. Common misconceptions 3. Recommended classification Let's tackle them one by one: 1. What is a North Star Metric?… https://t.co/x1PEGGWfhu https://t.co/NY5kZc93kN  ([View Tweet](https://twitter.com/PawelHuryn/status/1675114492085010435)) - A fantastic, free collection of 500+ product teardowns. Find a company you apply for before an interview. Learn. And get inspired. Any product manager should bookmark this instantly: https://t.co/WDVgqvy2cq What I particularly love about this resource is the ability to… https://t.co/8odMCU5L1i https://t.co/Y4FZdjEeHD  ([View Tweet](https://twitter.com/PawelHuryn/status/1673204695526002689)) - Steal my Notion collection of the best 99 PM books. It took me 1,5 years to curate it. Categories: - Product Discovery - Product Marketing - Leadership - Strategy - Product-Led Growth - Data & Analytics - Learn PM from the best - Design - Agile and Scrum - Startups - Finances… https://t.co/gjgtp6PWQH https://t.co/gd5WWXfCEb  ([View Tweet](https://twitter.com/PawelHuryn/status/1670163513623363591)) - Everyone talks about Outcomes vs. Outputs. But many PMs struggle to explain what it actually means. Let's start with Outputs. That's simple. They are direct results of the work. Something that is produced by a specific process. For example: - Developers implemented a feature… https://t.co/FD3V38Zl4S https://t.co/qx4xCHm2MR  ([View Tweet](https://twitter.com/PawelHuryn/status/1669026219289976850)) - Defining Product-Market Fit might seem like capturing a soap bubble. But it's essential for a Product Manager. Here comes the Product-Market Fit Pyramid proposed by @danolsen and his simple definition: “(…) you have built a product that creates significant customer value.… https://t.co/sTNv2uZotM https://t.co/y5JhRaqRDA  ([View Tweet](https://twitter.com/PawelHuryn/status/1668569101579481090)) - Two weeks ago, the news shocked many Product Managers: Airbnb got rid of a classic product management function. Some interpreted the headlines as "eliminating the PM role." That's not accurate. As Brian Chesky (Airbnb CEO) explained, Airbnb combined Product Management with… https://t.co/hmQSpUoYPa https://t.co/XHDZ5pG1hQ  ([View Tweet](https://twitter.com/PawelHuryn/status/1677602999194009600)) - It's crazy. The most crucial product funnel, Awareness + AARRR, is often divided between two silos: Product and Marketing. And Revenue isn't addressed at all. This often results in a lack of a holistic view of growth and bureaucracy. Making simple decisions takes weeks or even… https://t.co/R5lwlYzjRf https://t.co/R3uK7XzD5p  ([View Tweet](https://twitter.com/PawelHuryn/status/1678384348758720514)) - Product Management Competencies by Role: - Product Owner \ APM - Product Manager - Senior Product Manager - Product Marketing Manager - Growth Product Manager - Head of Product One by one + competence map explained:🧵 https://t.co/ExAg9Yp1JC  ([View Tweet](https://twitter.com/PawelHuryn/status/1704495133364814323)) - The North Star Metric is an extremely simple, powerful concept. But it's largely misunderstood. In this post: 1. What is a North Star Metric? 2. Common Misconceptions 3. Recommended Classification Let's tackle them one by one: **1. What is a North Star Metric?** The term has been popularized by @SeanEllis, also known for coining "growth hacking" while being a growth marketer at Dropbox. In the Growth Hacking world, North Star Metric: - Is a single metric. The goal is to create focus. - Is easy to understand, enabling everyone to speak the same language. - Is customer-centric. Reflects how customers get value from the product. - Ideally, it ensures the value is sustainable, typically by forming habits. - Represents your progress toward vision/mission, fostering alignment and inspiring teams to move in the same direction. - Is quantitative. It relies on numbers, not opinions. - Is actionable. You take action based on how it changes. Otherwise, what's the point of tracking it? - Serves as a leading indicator of your long-term business success. **2. Common Misconceptions** It's important to clarify what the North Star Metric is not: - A few metrics. While a company may select a few key metrics, referring to them as "North Star Metrics" is a misunderstanding. Have you ever seen multiple North Stars in the sky? - A metric focused on business value, like LTV/CAC. This overlooks the essential aspect of being customer-centric. Besides, can your team truly get excited about solely growing revenue? - An Objective Key Result. OKR is a goal-setting technique. You can use Key Result to express an expected change in the Nort Star Metric. But it is important not to confuse these terms. - A strategy. A strategy is a cohesive set of choices, such as a Value Proposition, that reinforce one another and enable you to succeed in your chosen playing field. Your North Star Metric must align with your strategy. **3. Recommended Classification** I've come across various attempts to classify North Star Metrics. The best one I've found is proposed by Amplitude. Depending on the game you are playing, you might want to focus on: - Attention: Attention: How much time do your customers want to spend using your product? The time and recurrent use of a product can indicate the value people derive from it. - Transaction: How many transactions do your customers make in your product? Your goal is to help customers find the right product quickly and easily. - Productivity: How efficiently and effectively can someone do their work? Your goal is to help customers with specific tasks. Identifying the game you are playing is the first step toward finding your North Star Metric. Hope that helps. What are your thoughts? - P.S. You can download a free The North Star Framework 101 (12 pages, PDF) by subscribing to my newsletter: https://t.co/of8e070eJO More about Amplitude's classification: https://t.co/VAfaDkJQXD ([View Tweet](https://twitter.com/PawelHuryn/status/1707449183924260919)) - I found a fantastic set of 35 free tools for PMs by @strategyzer 😍 The collection includes: 1. The Experiment Library 2. The Disruption Risk Assessment 3. The Innovation Project Scorecard 4. The Innovation Ecosystem Map 5. The Fact Finder 6. The Nonviolent Requests Guide 🧵 https://t.co/EvSCgIWymD  ([View Tweet](https://twitter.com/PawelHuryn/status/1708554178333651308))  ## New highlights added October 4, 2024 at 9:07 PM > Bad product teams merely handle feature requests. > Good product teams regularly talk to their customers. > Great product teams leverage insights from multiple sources. > Here are a few ideas you can start exploring on Monday: > (1/10) https://t.co/fnyHKzEtA7 >  ([View Tweet](https://twitter.com/PawelHuryn/status/1835010864585621892))  ## New highlights added November 4, 2024 at 6:12 PM > All PM templates from my Google Drive are now free for everyone 🎁 > The extended edition: > (1/5) https://t.co/Z1zxcAWtwp >  ([View Tweet](https://twitter.com/PawelHuryn/status/1850184127615582477))  ## New highlights added May 13, 2025 at 9:03 PM > If I had to learn AI Product Management again, I would start here: 🧵 >  ([View Tweet](https://twitter.com/PawelHuryn/status/1920709727043952813))  ## New highlights added July 30, 2025 at 11:11 AM > Context engineering is the new prompt engineering. > And it’s becoming the most critical AI skill. > Together with @MiqJ (Product Lead at @OpenAI) we created a comprehensive guide. > Key insights: 🧵👇 https://t.co/SkvC37K1Ns >  ([View Tweet](https://twitter.com/PawelHuryn/status/1949925078562721863))