# Tweets From Jasper Polak ![rw-book-cover](https://pbs.twimg.com/profile_images/1613886405070954497/rKTedvCD.jpg) ## Metadata - Author: [[@polak_jasper on Twitter]] - Full Title: Tweets From Jasper Polak - Category: #tweets - URL: https://twitter.com/polak_jasper ## Highlights - McKinsey built an $11B brand by leaving nothing to chance. Not even earning trust. Here's McKinsey's trust-building formula: ([View Tweet](https://twitter.com/polak_jasper/status/1528374768986112003))