# The Most Transformative... ! [ rw-book-cover] (https://pbs.twimg.com/profile_images/1602541464851980288/Stnr4-Bl.png) URL: https://twitter.com/nurijanian/status/1865410953229250762 Author: @nurijanian on Twitter  ## AI-Generated Summary None ## Highlights > The most transformative insight about product roadmaps comes from "Product Roadmaps Relaunched": > "Your roadmap is the prototype for your strategy." > Here's how this book can change your approach: >  ([View Tweet](https://twitter.com/nurijanian/status/1865410953229250762)) > 1/ Let's start with what a roadmap is NOT. > "The traditional roadmap tries so hard to predict an unpredictable future that it invites feature-focused conversations. It would be much better to have a conversation about value." > Most technical PMs fall into this prediction trap. ([View Tweet](https://twitter.com/nurijanian/status/1865410966265151806)) > 2/ The root problem: > "Product people spend enormous amounts of time sifting through market data and customer input; they prioritize, estimate, design, architect, and schedule, but then too often forget to clearly explain their thinking to the people involved in execution." ([View Tweet](https://twitter.com/nurijanian/status/1865410978420322759)) > 3/ The book offers a powerful framework: > "A roadmap is a critical — and frequently missed — opportunity to articulate: > - why you are doing this product > - why it's important > - why the things on it are absolutely vital to success" ([View Tweet](https://twitter.com/nurijanian/status/1865410990172770524)) > 4/ The hierarchy that changed my roadmaps: > "I. Product vision: The problem you're solving > II. Objectives: High-level goals > III. Themes: Customer needs you're addressing" > Most technical PMs reverse this completely. ([View Tweet](https://twitter.com/nurijanian/status/1865411002067792016)) > 5/ On managing stakeholders, this quote hit home: > "When marketing is telling one story, sales is selling something different, and engineering is building something different still, then product management's strategy is hollow and irrelevant." ([View Tweet](https://twitter.com/nurijanian/status/1865411014084419942)) > 6/ The solution? Theme-based roadmaps. > "Themes are an organizational construct for defining what's important to your customers at the present time." > Example: > Bad theme: "Build Redis caching" > Good theme: "Ensure sub-2s response times" ([View Tweet](https://twitter.com/nurijanian/status/1865411026033991772)) > 7/ A powerful insight on confidence: > "Even with the implied confidence inherent in roadmap columns, we often add a confidence score: > - NOW: 75% confidence > - NEXT: 50% confidence > - LATER: 25% confidence" ([View Tweet](https://twitter.com/nurijanian/status/1865411037853528434)) > 8/ On the danger of feature wars: > "The quickest way we've found to reduce the value of your product is to get into a tit-for-tat feature war with your competition." > Focus on differentiation, not feature parity. ([View Tweet](https://twitter.com/nurijanian/status/1865411049903796602)) > 9/ A crucial warning about maintenance: > "Have you ever noticed that the more features your team develops, the longer it seems to take to develop the next one?" > This is why saying no matters. ([View Tweet](https://twitter.com/nurijanian/status/1865411061865992503)) > 10/ The book's wisdom on executive relationships: > "A product person must learn to take executive gut opinion as input and apply some rigor to it, understanding: > - what problem the executive is trying to solve > - whether solving this problem aligns with strategy > - whether the proposed solution is best" ([View Tweet](https://twitter.com/nurijanian/status/1865411073761050774)) > 11/ One of the most powerful quotes: > "Focus as an organization on one set of problems for a strategic set of target customers, you minimize the increasing drag of bad decisions and seemingly small diversions." > This is how you say no. ([View Tweet](https://twitter.com/nurijanian/status/1865411085664477279)) > 12/ On validation and confidence: > "If you have validated your solution, it's OK to be explicit about this on the roadmap." > But remember: "it is almost impossible for product teams to predict with exact accuracy when something is going to be complete" ([View Tweet](https://twitter.com/nurijanian/status/1865411097458840041)) > 13/ The stages that matter: > "Different industries use their own terms, but commonly there is: > - discovery > - market research > - R&D stage > before stages like design, testing, or prototyping." ([View Tweet](https://twitter.com/nurijanian/status/1865411109240615301)) > 14/ A final, powerful reminder: > "Don't fall into the trap of prioritizing by gut feel or outsourcing your decisions to your customers, competition, or industry analysts." > Feel free to use good tested frameworks. Trust the process. ([View Tweet](https://twitter.com/nurijanian/status/1865411121018192098)) > 15/ I've collected many prioritization and roadmaps frameworks in https://t.co/wjJ6fGNr2E > The goal: help technical PMs build roadmaps that drive alignment, not just documentation. > Save this thread for your next roadmap review. ([View Tweet](https://twitter.com/nurijanian/status/1865411132854571120))