# Product Marketing Should... ! [ rw-book-cover] (https://pbs.twimg.com/profile_images/1742277779561787392/d56gIHZR.jpg) URL: https://twitter.com/aakashg0/status/1887548669827629147 Author: @aakashg0 on Twitter  ## AI-Generated Summary None ## Highlights > Product marketing should be brought in at the beginning of the process, not the end! > And if you don't have a PMM, you should do the thinking they would from the start. > Here's how to do it right: >  ([View Tweet](https://twitter.com/aakashg0/status/1887548669827629147)) > Too many teams do this: > → An idea is prioritized > → They explore the problem space > → Engineers develop it, teams test it, and… > → Right before release, they bring in marketing ([View Tweet](https://twitter.com/aakashg0/status/1887548671597728072)) > But how can you expect a successful go-to-market... > When the people responsible for messaging and customer adoption had no involvement until the end? > This “release-first” thinking results in: ([View Tweet](https://twitter.com/aakashg0/status/1887548672512053361)) > 1. Disconnected messaging that doesn’t resonate with the target audience > 2. Sales teams scrambling to understand the product feature > 3. Poor adoption rates > Here’s what needs to happen instead: ([View Tweet](https://twitter.com/aakashg0/status/1887548673577394580)) > • PMMs should be involved from the beginning > • They should be collaborators not just spectators > • They should enter in the research phase and stay involved > When PMMs are involved early with the PMs - or the team is acting like a PMM - here’s what you’ll nail: ([View Tweet](https://twitter.com/aakashg0/status/1887548674617512297)) > 1. Research > → Understand market dynamics, buyer needs, and competition > 2. Strategy > → Develop clear positioning, segmentation, and pricing that aligns with both users and the business > 3. Enablement > → Equip internal teams with the knowledge and tools to crush GTM ([View Tweet](https://twitter.com/aakashg0/status/1887548675515170855)) > 4. Customer and Market Launch > → Ensure a smooth rollout with consistent messaging across internal and external audiences > 5. Post-Launch > → Track adoption, gather feedback, and iterate based on real-world performance > So stop just releasing things, and start launching them. ([View Tweet](https://twitter.com/aakashg0/status/1887548676400156932)) > If you want to learn more about how to do this well, check out my deep dive with Jason Oakley: > https://t.co/nOiBC4Csyy > Build intentionally → Launch strategically → Win consistently ([View Tweet](https://twitter.com/aakashg0/status/1887548677415182581))