# MrBeast Breaks Down Each... ! [ rw-book-cover] (https://pbs.twimg.com/profile_images/1506362585448296448/LJg8kVSD.jpg) URL: https://twitter.com/TrungTPhan/status/1835436068637704488 Author: @TrungTPhan on Twitter  ## AI-Generated Summary None ## Highlights > MrBeast breaks down each minute of a YouTube video: > ▫️1st Minute: Obviosuly most important to hook viewer (good lighting is crucial for this segment) > ▫️Minutes 1 to 3:  This part is a “transition from hype to execution” (must show a lot of progress in the storyline such as time lapsing) > ▫️Minute 3: Re-engagement (content that is “highly interested that fits the story and makes people genuinely impressed”; usually a spectacle that takes a lot of time and money to produce) > ▫️Minutes 3 to 6:  Plan out “the most important and exciting content that is also very simple” (quick scene changes that are highly stimulating) > ▫️Minute 6 (and remainder of vid): Another re-engagement at this point (any viewer that makes it this far is “super invested in the story” and will probably finish watching to see payoff) > *** > Details are from an inter-company memo written by MrBeast (h/t Pat Walls): https://t.co/vKsF3tk6xk >  >  ([View Tweet](https://twitter.com/TrungTPhan/status/1835436068637704488)) > Note: MrBeast bases analysis on his videos which have an average length of 13-14 minutes and is from 30,000 hours of iterating on YouTube. > Worth a read however you use the platform…I think it’s one of the great learning tools ever and wrote why here: https://t.co/Nvontz0U6k ([View Tweet](https://twitter.com/TrungTPhan/status/1835438173406761370)) > Great breakdown of each section of 36-page memo ([View Tweet](https://twitter.com/TrungTPhan/status/1835497144331206967))