# I Just Found 10 Free Law... ! [ rw-book-cover] (https://pbs.twimg.com/profile_images/1797200367500787712/zo1WQz0D.jpg) URL: https://twitter.com/PawelHuryn/status/1843896045337751558 Author: @PawelHuryn on Twitter  ## AI-Generated Summary None ## Highlights > I just found 10 free laws of simplicity. > And loved them! 🤩 > Here's how you can apply them to your product: > (1/12) >  ([View Tweet](https://twitter.com/PawelHuryn/status/1843896045337751558)) > 1. Reduce > You don't need 30 features to solve a problem. You need 1-2 that work perfectly. So when in doubt, remove. But do it responsibly. > (2/12) ([View Tweet](https://twitter.com/PawelHuryn/status/1843896048638624023)) > 2. Organize > Not everything needs to be in front of the users. What are their key jobs to be done? What are the key features and capabilities they need the most? > (3/12) ([View Tweet](https://twitter.com/PawelHuryn/status/1843896051364938225)) > 3. Time > Saving time feels like simplicity. We cannot emphasize enough how important it is to reduce the cognitive load. See Miller's Law, Little's Law, and the Law of Common Region. > (4/12) ([View Tweet](https://twitter.com/PawelHuryn/status/1843896054280040528)) > 4. Learn > Knowledge makes everything simpler. My favorite approach is gradually onboarding users to new features and experiences as they become more proficient. > (5/12) ([View Tweet](https://twitter.com/PawelHuryn/status/1843896058600141258)) > 5. Differences > The more complexity there is in the market, the more something simpler stands out. It can become your competitive advantage. > (6/12) ([View Tweet](https://twitter.com/PawelHuryn/status/1843896062152716572)) > 6. Context > This resonates with me a lot in the context of my work as a Product Manager. Remember to zoom out to capture the broader strategic context rather than just focusing on the details. > (7/12) ([View Tweet](https://twitter.com/PawelHuryn/status/1843896065378136094)) > 7. Emotion > What brands and products resonate with you the most? Chances are, it's because they make you feel joy, trust, or relief. So, tap into users' emotions and make their experience enjoyable and memorable. > (8/12) ([View Tweet](https://twitter.com/PawelHuryn/status/1843896068523864277)) > 8. Trust > Simplicity builds trust. Review your landing pages, pricing, messaging, and onboarding emails. Are they simple enough? How can you test that? > (9/12) ([View Tweet](https://twitter.com/PawelHuryn/status/1843896071275303306)) > 9. Failure > This reminds me of the Tesler's Law. Simplifying has limits. Your goal is to absorb as much complexity as possible. At the same time, it's crucial not to oversimplify the UX/UI. > (10/12) ([View Tweet](https://twitter.com/PawelHuryn/status/1843896074408473083)) > 10. The One > When in doubt, remove zero, and you end up with the first law. It's simpler that way! > (11/12) ([View Tweet](https://twitter.com/PawelHuryn/status/1843896077290016814)) > That's a wrap! > You can read The Laws of Simplicity by John Maeda here (free): https://t.co/iVfN4stqbK > P.S. Enjoy this? > You might like my post about simplifying and killing features with free templates and case studies. No paywall: https://t.co/PNjVeWulUW > (12/12) ([View Tweet](https://twitter.com/PawelHuryn/status/1843896080104312839))