# I've Done Copywriting Fo...  ## Metadata - Author: [[@jmoserr on Twitter]] - Full Title: I've Done Copywriting Fo... - Category: #tweets - URL: https://twitter.com/jmoserr/status/1395025640022237186 ## Highlights - I've done copywriting for 100s of landing pages and home pages. Here are 10 landing page copywriting tips for more conversions: ([View Tweet](https://twitter.com/jmoserr/status/1395025640022237186)) - Note: Thread - Tip: weave features with benefits. Features tell visitors what/how. Benefits tell them why. What root issue is your product solving? Write that as your headline. Example: @KennethCassel's Slip.  ([View Tweet](https://twitter.com/jmoserr/status/1395025644627677185)) - Tip: questions drive action Ask your visitors a compelling question that pushes attention to your CTA. "Don't think you can make your pages look this good?" The reader can't help but click to find out more. Example: @unbounce  ([View Tweet](https://twitter.com/jmoserr/status/1395025650499600384)) - Tip: write a "how it works" section In three simple steps describe what users can do with your product and how it will improve their life. Example: @PaulYacoubian / @chris__lu with @copy_ai  ([View Tweet](https://twitter.com/jmoserr/status/1395025654689697793)) - Tip: problem, agitate, solution. Address the main problem your visitors have. Agitate it with a short statement. Then serve your product as the ideal solution. Example: @damengchen's Testimonial.  ([View Tweet](https://twitter.com/jmoserr/status/1395025658972098566)) - Tip: reduce friction with data Consideration spans are short. Use numbers to show ease of adoption: 10 minutes, zero code, done. Example: @matthlavacka's JobBoardSheet  ([View Tweet](https://twitter.com/jmoserr/status/1395025664227659776)) - Tip: showcase demand with your copy Tell visitors how great your product is with real user statistics like recent signups, not jargon or buzzwords. Example: @SoapBoxHQ  ([View Tweet](https://twitter.com/jmoserr/status/1395025669269172230)) - Tip: replace buzzwords Cut words like supercharge, unleash, unlock. Instead, use phrases like improve, solves, or better yet, actual results and data. Example: @harrydry  ([View Tweet](https://twitter.com/jmoserr/status/1395025675204153346)) - Tip: be clever AND clear Utilize puns or a play on words without sacrificing clarity. Simple yet witty copy sparks interest to keep scrolling. Example: @KaterinaMarkov's @ritual  ([View Tweet](https://twitter.com/jmoserr/status/1395025681982033926)) - Tip: hook, then explain. Grab attention with a benefit-rich statement. Then, explain how your product gets the visitor there with ease. This is what drives signups. Example: @kevinyun's @GrowSurf  ([View Tweet](https://twitter.com/jmoserr/status/1395025686499319812)) - Tip: CTA button copywriting Your CTA button shouldn't say "get started." It should tell users the exact step they are about to take to produce action and commitment. What happens when they click? Write that. Example: @buymeacoffee  ([View Tweet](https://twitter.com/jmoserr/status/1395025693428183043)) - Were these tips helpful? 1. Retweet the 1st tweet above if you are feeling generous 2. Follow me @jmoserr for more weekly marketing, business, and writing threads! ([View Tweet](https://twitter.com/jmoserr/status/1395025695240241153)) - Bonus tip: use customer quotes as copy Instead of a stand-alone testimonial section, put customer quotes in the header/hero. Social proof is the best conversion copywriting. Example: @hnshah's @usefyi  ([View Tweet](https://twitter.com/jmoserr/status/1395169605514039297))