# How to Enhance Your PM B...  ## Metadata - Author: [[@aakashg0 on Twitter]] - Full Title: How to Enhance Your PM B... - Category: #tweets - URL: https://twitter.com/aakashg0/status/1503068887126056960 ## Highlights - How to enhance your PM brand: ([View Tweet](https://twitter.com/aakashg0/status/1503068887126056960)) - Building a brand as a PM is about increasing your influence within your company and commanding more lucrative positions externally. You’ll need to: 1. Build awesome things 2. Have a great landing page 3. Draw attention It’s just like your product! Let’s get into it: ([View Tweet](https://twitter.com/aakashg0/status/1503068892259835904)) - 1. Build awesome things The currency of building a brand as a PM is shipping highly impactful features. Full stop. Nothing will do more for you than to have great stories to tell about navigating stakeholders and driving insane impact. ([View Tweet](https://twitter.com/aakashg0/status/1503068894776467456)) - Subpoint: Consider your shape Not all PMs are created equal. Some are product innovators, others growth hackers, and others people managers. Choose projects that cater to your strengths.  ([View Tweet](https://twitter.com/aakashg0/status/1503068914087239681)) - Tags: [[favorite]] - Advanced mode: Build a specialty Either your industry (fintech, gaming, SaaS) or your function (growth, consumer, b2b, platform, ML) can become a specialty. Develop expertise by taking multiple jobs in the space or rising to a senior rank at an awesome company.  ([View Tweet](https://twitter.com/aakashg0/status/1503068927437455360)) - Super Saiyan mode 🔥 : build a unique specialty Become the go to for a type of work, eg freemium models for SaaS. Do this by accomplishing publicly noteworthy things at your job, like “built $50M freemium acquisition channels for 2 public companies.” ([View Tweet](https://twitter.com/aakashg0/status/1503068929920581632)) - 2. Have a great landing page For most tech workers, this is your LinkedIn. Nail it: • Make sure to list all your jobs • Include your shipped features • Key: Stuff the descriptions full of all the keywords to help recruiters searching for the jobs you want to find you ([View Tweet](https://twitter.com/aakashg0/status/1503068932206477318)) - Subpoint: Optimize your LinkedIn There are infinite ways to make your LinkedIn stand out. Choose a few: • Have a catchy headline • Add an emoji to your headline • Get recommendations • Write a can’t-put-down description • Include name pronunciation • Have a catchy picture ([View Tweet](https://twitter.com/aakashg0/status/1503068934093905933)) - Advanced mode: Build a website A website can include far more information than LinkedIn, in the format you want it. It becomes a compendium for superfans to go deeper. People love you before they meet you, and your pieces do work for you in your sleep. ([View Tweet](https://twitter.com/aakashg0/status/1503068936266522625)) - Super Saiyan mode 🔥: Build usable products Showing off full-stack PM skills with a beautiful product that people can use highlights all your product skills: • product sense • design taste • technical chops • ability to “get it done” and ship ([View Tweet](https://twitter.com/aakashg0/status/1503068938552360966)) - 3. Draw attention Now that you have awesome projects, and a landing page to showcase them, it’s time to bring traffic to your page. • Make the news • Be SEO friendly • Experiment & iterate • Comment on other’s posts • Make your own posts The profile views will come. ([View Tweet](https://twitter.com/aakashg0/status/1503068940980871175)) - Subpoint: Be accessible to recruiters Recruiters email 100s of PMs a day on LinkedIn using InMail. They, and LinkedIn, prefer sending messages to people who read and reply. Engage with your outreach even when not looking, to get more outreach when you are looking. ([View Tweet](https://twitter.com/aakashg0/status/1503068943266762755)) - Advanced mode: Post content regularly on LinkedIn Posting content regularly on LinkedIn can get you thousands of profile views. I’ve had over 20K views the last week: 20x what I used to have.  ([View Tweet](https://twitter.com/aakashg0/status/1503068953937125378)) - Super Saiyan mode 🔥: Write blog posts regularly Creating a newsletter or writing regularly is the most advanced tip to build your PM brand. Deep blog posts, like mine on Netflix, regularly generate hundreds of organic visits a day to my site. ([View Tweet](https://twitter.com/aakashg0/status/1503068956420104195)) - Summary - Building your brand as a PM: 1. Build awesome things Super Saiyan mode: build a unique specialty 2. Have a great landing page Super Saiyan mode: Build usable products 3. Draw attention Super Saiyan mode: Write blog posts regularly May all the spoils come to you 💰. ([View Tweet](https://twitter.com/aakashg0/status/1503068960237187072))