# The Dip ! [ rw-book-cover] (https://images-na.ssl-images-amazon.com/images/I/41tw-Edvl9L._SL200_.jpg) Author: Seth Godin  ## AI-Generated Summary None ## Highlights > Most of the time, we deal with the obstacles by persevering. Sometimes we get discouraged and turn to inspirational writing, like stuff from Vince Lombardi: “Quitters never win and winners never quit.” Bad advice. Winners quit all the time. They just quit the right stuff at the right time. ([Location 40](https://readwise.io/to_kindle?action=open&asin=B000QCSA54&location=40)) > Quit the wrong stuff. Stick with the right stuff. Have the guts to do one or the other. ([Location 50](https://readwise.io/to_kindle?action=open&asin=B000QCSA54&location=50))