# Predictable Revenue  ## Metadata - Author: [[Aaron Ross, Marylou Tyler]] - Full Title: Predictable Revenue - Category: #books ## Highlights - One-time revenue spikes that aren’t repeatable won’t help you achieve consistent year-after-year growth. You want growth that doesn’t require guessing, hope and frantic last minute deal-hustling every quarter- and year- end. ([Location 205](https://readwise.io/to_kindle?action=open&asin=B005ERYEGU&location=205)) - Three Keys to Predictable Revenue Building a Sales Machine that creates ongoing, predictable revenue takes: Predictable Lead Generation, the most important thing for creating predictable revenue. A Sales Development Team that bridges the chasm between marketing and sales. Consistent Sales Systems, because without consistency you have no predictability. ([Location 209](https://readwise.io/to_kindle?action=open&asin=B005ERYEGU&location=209)) - Tags: [[favorite]]