# Why I Can’t Convince Your Execs to Invest in UX ![rw-book-cover](https://readwise-assets.s3.amazonaws.com/static/images/article0.00998d930354.png) ## Metadata - Author: [[Jared M. Spool]] - Full Title: Why I Can’t Convince Your Execs to Invest in UX - Category: #articles - URL: https://medium.com/p/13e7ca94f564 ## Highlights - Every smoker I know is well aware of what smoking does to their bodies, yet they continue to smoke. There are physical, cultural, and behavioral forces that make it hard to quit. - Neither I, you, nor anybody else can convince an executive to invest in user experience. - You can find out what your executives are already convinced of. If they are any good at what they do, they likely have something they want to improve. - If you wanted me to help, I’d have to study your business in-depth to learn how to make improvements in these areas through solid UX investment. - Once you start talking about what the executives are already convinced of, it becomes easier to get them to make investments. You’re no longer trying to get them to change their focus. You’re playing directly into their main field of attention.