# What Is Product Management  ## Metadata - Author: [[Lenny Rachitsky]] - Full Title: What Is Product Management - Category: #articles - Summary: Product management is the role of delivering business impact by utilizing the resources of a team to solve customer problems. The three essential parts of the job are delivering business impact, marshaling the resources of the team, and identifying and solving impactful customer problems. This role involves shaping the product, shipping high-quality products on time, and synchronizing stakeholders to avoid wasted time and effort. Successful product managers possess attributes such as strategic thinking, communication skills, and the ability to prioritize and make decisions. - URL: https://www.lennysnewsletter.com/p/what-is-product-management#%C2%A7the-job-of-a-product-manager ## Highlights - Another way to define the role of a PM is to break out the day-to-day jobs of a product manager: [  ](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Ff20f2147-5cc4-453e-ac6a-8c274d5931ff_2400x1350.png) 1. **Shape the product:** Harness insights from customers, stakeholders, and data to prioritize and build a product that will have the most impact on the business. 2. **Ship the product:** Ship high-quality product on time and free of surprises. 3. **Synchronize the people:** Align all stakeholders around one vision, strategy, goal, roadmap, and timeline to avoid wasted time and effort. All of that is a means to delivering impact. ([View Highlight](https://read.readwise.io/read/01hv1vztyca6kj5m46td6vd404))