# The Nature of Product ![rw-book-cover](https://www.svpg.com/wp-content/themes/svpg2022/app/img/svpg-social.png) ## Metadata - Author: [[Marty Cagan]] - Full Title: The Nature of Product - Category: #articles - Summary: A partnership dedicated to teaching best practices to product teams and product leaders - URL: https://www.svpg.com/the-nature-of-product/ ## Highlights - The obsession with innovating on behalf of our customers.  The rapid and persistent prototyping, testing and iteration.  And how fundamentally different all this is from what roadmap-driven feature-teams do. ([View Highlight](https://read.readwise.io/read/01grw6g90yfd4vmkgsm6qm18ps))