# The Complete Guide to Building a Personal Brand in 2020 ![rw-book-cover](https://readwise-assets.s3.amazonaws.com/static/images/article0.00998d930354.png) ## Metadata - Author: [[George J. Ziogas]] - Full Title: The Complete Guide to Building a Personal Brand in 2020 - Category: #articles - URL: https://medium.com/p/725c9530bc49 ## Highlights - Simply put, you should only share content that aligns with and promotes the values of your personal brand.