# Shh! Don’t Tell Them There’s No Magic in Design Thinking  ## Metadata - Author: [[Jared M. Spool]] - Full Title: Shh! Don’t Tell Them There’s No Magic in Design Thinking - Category: #articles - URL: https://medium.com/p/b95f33867656 ## Highlights - They told me it was a new approach to design, focusing on problem solving with multidisciplinary teams, producing competitive end-to-end solutions that delight customers, users, and employees. - You could take any sentence that had design thinking in it and substitute only the word design and get the same meaning. Hell, you could just use thinking most of the time and it still worked. - I’ve found I need to convince them that design isn’t only about making the thing pretty. That’s it’s about solving problems. That’s it’s about end-to-end solutions. - Design Thinking is a shortcut for a new way for non-designers to approach design. - It changes the conversation. When you add ‘thinking’ to the word ‘design, it’s no longer about color or decoration. It’s now about process. It’s about getting to a more intentional outcome. It’s about thinking about the experience of the customer, user, and employee. - The customer-focused problem-solving approach to developing products and services feels magical to anyone who hasn’t been doing design for a long time. People get excited about it. And they talk about it as if it’s magical - As design professionals, we shouldn’t let ourselves think there’s any magic in Design Thinking. Our teams, stakeholders, and executives can believe in it, but we shouldn’t. To do so would be to depend on Design Thinking having magic and such magic doesn’t really exist.