# See, Think, Do, Care Winning Combo: Content +Marketing +Measurement!  ## Metadata - Author: [[Avinash Kaushik]] - Full Title: See, Think, Do, Care Winning Combo: Content +Marketing +Measurement! - Category: #articles - Summary: The text discusses the See-Think-Do-Care business framework, emphasizing the importance of aligning content, marketing, and measurement strategies with audience intent for business success. It highlights the need to invest in content first, followed by marketing, and stresses the significance of integrating a robust measurement strategy to evaluate performance effectively. The framework encourages companies to create tailored content for each audience intent cluster and measure success based on aligned metrics to drive profitable engagement. - URL: https://www.kaushik.net/avinash/see-think-do-care-win-content-marketing-measurement/ ## Highlights - See-Think-Do-Care says, there are four different audience intent clusters, and we, as companies/Marketers/CxOs, need to ensure that we solve for all four audience intent clusters.  ([View Highlight](https://read.readwise.io/read/01hyxpj3rgecgs81vm9rqh2tvs)) -  You build great content, really great content that meets the audience intent displayed by their behavior, in humble, polite, funny, inspiring, value-added ways. Then you unleash smart owned, earned and paid (perhaps in that order) marketing to find your *largest addressable qualified audiences* across desktop and mobile platform – on Google and YouTube and via Email and Display ads and Facebook and Baidu and Terra and more. Along the way, you execute the [perfect digital measurement strategy](https://www.kaushik.net/avinash/complete-digital-analytics-ecosystem-how-to-win-big/) across See-Think-Do-Care. ([View Highlight](https://read.readwise.io/read/01hyxpk8hhxvr9aqqc47phk8bm)) -  It expresses my deep passion for doing the right thing when it comes to our business strategy. This is the second thing I love about the See-Think-Do-Care business framework. It forces and evaluation of the complete business strategy. It incentives everyone in the company to do the right thing and care of the other other pieces that might not directly be a part of their job description. ([View Highlight](https://read.readwise.io/read/01hyxpmypyxczk62qw04thb786)) - Here are the metrics I recommend as a starting point for those initiatives.  As you can see. You don't have to hold your See content and marketing initiatives hostage to an immediate conversion rate (and judge a fish by it's ability to climb a tree!). You can use the four metrics outlined above (they go from easy to hard, in each cluster). Ditto for Think, Do and Care. One of the reasons Lifetime Value is pretty much a bust in current measurement strategies is because we execute it as a Do, when really it is all about Care! Align your metrics optimally with audience intent (and desired business outcome). I hope you'll stop your companies from judging fish by their ability to climb trees. ([View Highlight](https://read.readwise.io/read/01hyxpq94zc4z44ksep08zjc3w))