# Product Teardown: Apple Notes vs Google Keep ![rw-book-cover](https://readwise-assets.s3.amazonaws.com/static/images/article3.5c705a01b476.png) ## Metadata - Author: [[Amanda Song]] - Full Title: Product Teardown: Apple Notes vs Google Keep - Category: #articles - URL: https://medium.com/p/87798ddccc11 ## Highlights - For apps that don’t directly generate revenue but instead measure success based on engagement and strengthening the ecosystem, it’s all the more important to have a strong definition of which set of active users you are focusing on growing. Do you want to focus monthly active users? Weekly active users? Daily?