# Links vs. Buttons  ## Metadata - Author: [[H Locke]] - Full Title: Links vs. Buttons - Category: #articles - URL: https://medium.com/p/e8b523660fb3 ## Highlights - A button does something; a link goes somewhere. - Create a logical CTA strategy with a clear next best action — present the logic to the client and demonstrate how the most important CTAs (i.e. purchase the thing) are given more prominence in the hierarchy - n short, they want as many <I AM IMPORTANT — PRESS ME> buttons as possible. In my experience, the motivation for doing this is to demonstrate to internal stakeholders that they’ve done everything they can to… shove people down the sales and marketing funnel