# Jobs to Be Done Framework  ## Metadata - Author: [[Alex Jupiter]] - Full Title: Jobs to Be Done Framework - Category: #articles - URL: https://medium.com/p/748c761797a8 ## Highlights - When we buy a product, we essentially “hire” it to help us do a job. If it does the job well, the next time we’re confronted with the same job, we tend to hire that product again. And if it does a crummy job, we “fire” it and look for an alternative.” - Clayton’s intro is good, however it is not tailored to digital products (the examples are all about milkshakes and moving house) and since it’s created by an academic, Clayton is a bit thin on how to apply it, being mainly focused on describing this new mental model.