# How to Translate "Business" Impact to a Product Roadmap  ## Metadata - Author: [[justanotherpm.com]] - Full Title: How to Translate "Business" Impact to a Product Roadmap - Category: #articles - Summary: This document provides a four-step process for translating "business" impact into a product roadmap and vice versa. The first step is to create or understand the business goals, starting at the highest level and ensuring alignment with the CEO's goals. The second step is to translate business goals into product strategy and goals, with each department head creating a strategy within the limited universe provided by the business goals. The third step is to identify and prioritize problems that will have the most significant impact on the product goals. The final step is to design and deliver solutions, taking into account the impact metrics and success criteria defined in the previous steps. The document also discusses the importance of translating product metrics to business metrics and provides an example of how to do so. - URL: https://www.justanotherpm.com/blog/how-to-translate-business-impact-to-a-product-roadmap?utm_source=JAPMNL&utm_medium=email&utm_term=2024-02-13&utm_campaign=Business+impact+to+product+deliverables ## Highlights - Impact is the tangible positive effect you create on the most important goals for the company. The goals will always differ based on the company, stage, focus, product, etc. ([View Highlight](https://read.readwise.io/read/01hphnbha88gpkfbk5yfna6cwa)) - To create Impact, PMs need to 1. Build only those solutions that contribute to the larger goals 2. Know how to measure the impact of the solutions 3. Know how to translate and aggregate the impact of each solution into the larger product and business goals. ([View Highlight](https://read.readwise.io/read/01hphncajy6jzedn6jz3qwm6pw)) - Starting with any other goal than the one the CEO cares about will reduce the quantum of your impact. ([View Highlight](https://read.readwise.io/read/01hphngvvck51mfpfz5d3m1aj9)) - Typically, the best deliverable to capture the goals at this stage is a formal document that everyone in the organisation can read and understand. It could be a presentation, word doc, or any other form the company thinks fits. ([View Highlight](https://read.readwise.io/read/01hphngjgewexm8s9rx55wsbdc)) - The other advantage these forums provide is the opportunity for everyone in the organisation to ask questions about the goals. ([View Highlight](https://read.readwise.io/read/01hphnh5tsxnvk4h3sby6475g0)) - the 2-5 year horizon is typical of mature companies. Startups or companies that have existed for less than five years might set business goals for shorter horizons. ([View Highlight](https://read.readwise.io/read/01hphng4w94ash1f5ya8ptkqsz)) - creating a strategy for a team is neither quick nor easy. It requires the heads of teams to be very knowledgeable and aware of their areas of ownership. It also requires a deep understanding of the users or customers they interact with. Finally, it requires expertise in their department's strengths and weaknesses. ([View Highlight](https://read.readwise.io/read/01hphpcaffpd9gppmbv6nr8ccm)) - These leaders are also very close to the founders / CEO and, as a result, deeply understand the business goals. This enables them to translate the business strategy into a product strategy that is meaningful, accurate, and **impactful.** ([View Highlight](https://read.readwise.io/read/01hphpd6j9z433n89zmmybf9ct))