# How to Think Like a Category Designer ![rw-book-cover](https://readwise-assets.s3.amazonaws.com/static/images/article0.00998d930354.png) ## Metadata - Author: [[Category Pirates]] - Full Title: How to Think Like a Category Designer - Category: #articles - URL: https://categorypirates.substack.com/p/why-thinking-about-thinking-is-the ## Highlights - Consider the difference we laid out in our mini-book The Art Of Fresh Thinking: “Reflexive” thinking: Having an unconscious “reflex” in response to ideas or opinions. “Reflective” thinking: Taking a moment to consciously reflect on how the past may have created a preexisting mental model keeping you from considering a new and different future