# How to Fix the Double Diamond of Design Thinking? ![rw-book-cover](https://readwise-assets.s3.amazonaws.com/media/uploaded_book_covers/profile_126891/https3A2F2Fsubstack-post-media.s3.amazonaws.com2Fpub_qlGOg6y.png) ## Metadata - Author: [[Paweł Huryn]] - Full Title: How to Fix the Double Diamond of Design Thinking? - Category: #articles - Summary: The text discusses the Double Diamond of Design Thinking and how it can be improved for better product discovery. It highlights the phases of the Double Diamond process and suggests adding iterations and embracing continuous discovery and delivery. The author recommends redefining phases and incorporating feedback loops to enhance the design thinking approach. - URL: https://www.productcompass.pm/p/the-double-diamond-of-design-thinking?utm_source=post-email-title&publication_id=943157&post_id=145469501&utm_campaign=email-post-title&isFreemail=true&r=3mtnp9&triedRedirect=true&utm_medium=email ## Highlights - It consists of two “diamonds,” each composed of two phases: • **Divergent thinking**: Exploring many different possibilities and options. Generating choices. • **Convergent thinking**: Focusing on finding one correct solution or answer. Making decisions. [ ![Divergent thinking, convergent thinking](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F45af08fd-94a8-4f8d-89a0-b06a59315db8_480x451.png "Divergent thinking, convergent thinking") ](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F45af08fd-94a8-4f8d-89a0-b06a59315db8_480x451.png) ([View Highlight](https://read.readwise.io/read/01j025kr4szkxmvcd6a8f9fwxv)) - The Double Diamond defines four distinct phases: 1. **Discover**: Gathering insights to understand users' needs and the problem you want to solve. It involves observation, interviews, and empathizing with the users. 2. **Define**: This phase involves structuring and making sense of the information gathered during the Discover phase. 3. **Develop**: This phase involves turning ideas into solutions. It includes creating prototypes, testing them, and refining them based on feedback. 4. **Deliver**: This phase involves finalizing and launching the product. It includes testing the product with small groups to identify and fix issues, getting customers’ feedback, and analyzing the metrics. [ ![Depiction of the Design Council's Double Diamond](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9f9cd363-a9ca-4556-b694-dfa2d6aabb0f_936x453.png "Depiction of the Design Council's Double Diamond") ](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9f9cd363-a9ca-4556-b694-dfa2d6aabb0f_936x453.png) ([View Highlight](https://read.readwise.io/read/01j025khryz583qsmkb6txerzq)) - [Product Discovery](https://www.productcompass.pm/p/what-exactly-is-product-discovery) results in a validated Product Backlog, not in developing (in tech: coding) or launching your ideas. Thus, we must redefine these phases: • **Develop > Ideate**: In this phase, we brainstorm possible solutions and explore hidden assumptions. • **Deliver > Test**: In this phase, we test selected assumptions and pinpoint ideas we want to take into implementation. ([View Highlight](https://read.readwise.io/read/01j025nf65azjhr2jxextxxhx8)) - • **Discover > Explore**: In product management, we often explore different sources of insights unrelated directly to users, such as data analytics, market research, and stakeholder interviews. Many books about Product Discovery lack this perspective. [ ![A fixed Double Diamond, based on the work of the Design Council](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4b333f9b-afd8-4139-80e9-2ab40d871060_936x453.png "A fixed Double Diamond, based on the work of the Design Council") ](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4b333f9b-afd8-4139-80e9-2ab40d871060_936x453.png) ([View Highlight](https://read.readwise.io/read/01j025nxkner676hxrawhk2b7s)) - [ ![](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7325bd81-2022-4d42-8548-50ae8b3b3579_525x377.png) ](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7325bd81-2022-4d42-8548-50ae8b3b3579_525x377.png) The 3 core activities of design thinking. Source: [IDEO](https://designthinking.ideo.com/) ([View Highlight](https://read.readwise.io/read/01j025pzpm88ckfhp84c1y8vzw))