# How We Read  ## Metadata - Author: [[Dominic Warren]] - Full Title: How We Read - Category: #articles - URL: https://medium.com/p/ac2f65ad3ad6 ## Highlights - By keeping our language plain and simple we don’t stress any subvocalization. And we don’t make it too difficult for the reader to understand, causing cognitive overload. - Keeping our writing short and snappy helps facilitate quick, rapid eye movements. We’re trying to reduce any confusion for the reader. - When we read ‘hello’ our brain doesn’t follow a quick, straight path to knowing that’s a greeting. It follows a number of paths throughout the circuits. These build up over time. - By using clear, easy to recognise, words and phrases we can assist the inner voice to read quickly. - As writers for the web, use terms and phrases that are common and simple, not words that people might not know or recognise.