# EdTech Companies and Their Business Models ![rw-book-cover](https://fourweekmba.com/wp-content/uploads/2021/03/how-does-duolingo-make-money-1024x772.png) ## Metadata - Author: [[Gennaro Cuofano]] - Full Title: EdTech Companies and Their Business Models - Category: #articles - Summary: EdTech companies like Coursera, edX, and Udemy offer diverse online courses and certifications to a wide range of learners. Khan Academy and Duolingo focus on providing free educational resources for students, while LinkedIn Learning integrates with the professional network to offer skill development opportunities. Chegg supports students with textbook rentals, academic tools, and tutoring services for academic success. - URL: https://fourweekmba.com/edtech-companies/ ## Highlights - [Duolingo](https://fourweekmba.com/how-does-duolingo-make-money/) ![how-does-duolingo-make-money](https://i0.wp.com/fourweekmba.com/wp-content/uploads/2021/03/how-does-duolingo-make-money.png?resize=1024%2C772&ssl=1) ([View Highlight](https://read.readwise.io/read/01hyxnhja9dcjpsjqxw9z0tfp0)) - [Khan Academy](https://fourweekmba.com/how-does-khan-academy-make-money/) ![how-does-khan-academy-make-money](https://i0.wp.com/fourweekmba.com/wp-content/uploads/2021/03/how-does-khan-academy-make-money.png?resize=1024%2C772&ssl=1) ([View Highlight](https://read.readwise.io/read/01hyxnjnjb0n860zxcrngrjykv)) - [Masterclass](https://fourweekmba.com/masterclass-business-model/) ![masterclass-business-model](https://i0.wp.com/fourweekmba.com/wp-content/uploads/2020/06/masterclass-business-model.png?resize=1024%2C772&ssl=1) ([View Highlight](https://read.readwise.io/read/01hyxnkj7sh39abq9kbraferga)) - [Udacity](https://fourweekmba.com/udacity-business-model/) ![udacity-business-model](https://i0.wp.com/fourweekmba.com/wp-content/uploads/2021/03/udacity-business-model.png?resize=1024%2C772&ssl=1) ([View Highlight](https://read.readwise.io/read/01hyxnmg6pc4npyf0k6be1g4ah)) - [Udemy](https://fourweekmba.com/udemy-business-model/) ![udemy-business-model](https://i0.wp.com/fourweekmba.com/wp-content/uploads/2020/06/udemy-business-model.png?resize=1024%2C772&ssl=1) ([View Highlight](https://read.readwise.io/read/01hyxnnafv1wemnnc8cty5zhv9)) - 1. ***Duolingo:*** • Utilizes a hybrid [model](https://fourweekmba.com/what-is-a-business-model/) combining ad-supported and [freemium](https://fourweekmba.com/freemium-business-model/) approaches. • Generates [revenue](https://fourweekmba.com/revenue-models/) through advertising on the free app. • Encourages free users to opt for premium subscriptions for an ad-free experience and additional features. ([View Highlight](https://read.readwise.io/read/01hyxnpxb4ymcfhxm35mwszk5t)) - 2. ***Khan Academy:*** • Operates as a non-profit [organization](https://fourweekmba.com/organizational-structure/) with a [mission](https://fourweekmba.com/how-to-write-a-mission-statement/) to provide free, high-quality education to everyone. • Sustains its [platform](https://fourweekmba.com/platform-business-models/) through sponsorships and donations from various donors. • Offers content at [scale](https://fourweekmba.com/business-scaling/) to millions of students worldwide without charging any fees for access. ([View Highlight](https://read.readwise.io/read/01hyxnrcj9vkc7fbqz5sz5dejr)) - 3. ***MasterClass:*** • Focused on transforming education by recruiting top talents as instructors. • Uses a straightforward membership [model](https://fourweekmba.com/what-is-a-business-model/), offering access to all courses and new releases for a fixed annual fee. • Achieved a significant valuation of over $800 million, indicating its success in attracting learners. ([View Highlight](https://read.readwise.io/read/01hyxnsa9md9jbnp21ffvc9d8r)) - 4. ***Udacity:*** • Employs a [freemium](https://fourweekmba.com/freemium-business-model/) [model](https://fourweekmba.com/what-is-a-business-model/), providing MOOCs accessible to anyone for enrollment. • Collaborates with companies and universities to offer nanodegrees in specialized computer science skills. • Generates [revenue](https://fourweekmba.com/revenue-models/) through one-time or [subscription](https://fourweekmba.com/subscription-business-model/) fees for accessing courses. ([View Highlight](https://read.readwise.io/read/01hyxnt2zfwjdrxpxf4vkmwrzf)) - 5. ***Udemy:*** • Has two primary platforms: the consumer-facing platform (B2C) and the [enterprise](https://fourweekmba.com/what-is-entrepreneurship/) platform (B2B). • Sells courses to individual learners on the core [marketplace](https://fourweekmba.com/marketplace-business-models/) (B2C) and provides Udemy for Business to B2B/Enterprise clients. • Engages instructors on both platforms, catering to a wide range of learners and businesses. ([View Highlight](https://read.readwise.io/read/01hyxnxmnnqq7htwwgd970m4sw))