# Design Principles and Tactics: Why You Need Both ![rw-book-cover](https://readwise-assets.s3.amazonaws.com/static/images/article2.74d541386bbf.png) ## Metadata - Author: [[Arturo Ríos]] - Full Title: Design Principles and Tactics: Why You Need Both - Category: #articles - URL: https://medium.com/p/49aa28e5d659 ## Highlights - Principles are ambitious, bold, and abstract. Tactics are humble, practical, and concrete. - Tags: [[favorite]]