# Copywriting Is Not UX Writing  ## Metadata - Author: [[H Locke]] - Full Title: Copywriting Is Not UX Writing - Category: #articles - URL: https://medium.com/p/564e45ac0684 ## Highlights - A UX Writer’s work is much more aligned to that of a UX Researcher or UX Designer. They follow a user-centred process in coming up with their word-based solution. - The other approach that I have had some success with, is pairing a Copywriter with a UX Designer — but giving the UX Designer oversight and sign-off on any UI-related work. This way, the Copywriter can learn a different way of thinking when writing for users, screens and tasks, and benefit from the knowledge and experience of UX teams without having to fully retrain. - Advertising copy is often just not appropriate for digital experiences. Digital platforms and interactions require a new and different skill set because it’s a new and different experience that we’re designing for. Just as CTA microcopy is not appropriate for writing long form newspaper articles. It’s a mismatch.