# An Easy Way to Make Anything You Write More Engaging ![rw-book-cover](https://readwise-assets.s3.amazonaws.com/static/images/article2.74d541386bbf.png) ## Metadata - Author: [[Ross McCammon]] - Full Title: An Easy Way to Make Anything You Write More Engaging - Category: #articles - Document Tags: [[medium]] - URL: https://medium.com/creators-hub/an-easy-way-to-make-anything-you-write-more-memorable-and-engaging-ad511e18cc96 ## Highlights - Quotable, highlightable lines are often: Complete, autonomous ideas that don’t require context. Look out for the word “it” which can tank a sentence’s quotability. Take the sentence “Usefulness is an underrated quality in writing.” That’s pretty quotable. “It’s an underrated quality in writing” is not. Assertions, not merely observations and free of hedging phrases like “I think”: (“Usefulness is, I think, an underrated quality in writing.” is not as quotable.) Concepts applicable beyond the scope of the story they’re reading. “Usefulness is an underrated quality in writing.” is applicable to more than just a story about quotability and highlightability on Medium.