# A More Expressive Medium — starting With Medium  ## Metadata - Author: [[Karene Tropen]] - Full Title: A More Expressive Medium — starting With Medium - Category: #articles - URL: https://medium.com/p/63b562206d8f ## Highlights - A brand identity is only as good as its ability to express the ethos of a brand. - It is born from the ellipses: a punctuation mark that represents an unfinished or impending thought, an idea to come, what’s next.